Branding • Website • Marketing Collateral • Long-Term Retainer

Business Alliance, Inc. (BAI) is one of the nation’s largest franchise broker networks — connecting franchisors and brokers, providing resources and education. When they first came to us, they were seeking a rebrand for both their core company and a new internal initiative, FranLink, a franchise broker networking platform.

Their existing visual identity didn’t reflect their professionalism, expertise, or the innovation they were driving in the franchise space. They needed not just a new look — but a clear, modern brand experience that matched their industry leadership.

We began by developing cohesive brand identities for both BAI and FranLink, built around strategy, simplicity, and trust. From logo design and color systems to website and platform visuals, we set a strong, scalable foundation that could grow with them.

From Rebrand to Long-Term Partnership

What began as a visual rebrand quickly grew into a long-term creative partnership. Today, Nat Marie Design serves as BAI’s go-to creative team, supporting nearly every aspect of their brand and marketing efforts. Our ongoing work includes managing a monthly marketing retainer with deliverables spanning digital content, email campaigns, internal presentations, and more. We lead strategy and execution for their social media channels, provide branding and content support for their exclusive broker community, FranLink, and design branded assets for their growing podcast network. Each year, we also develop the full visual identity for their annual conference — from signage to digital promotions. Across every initiative, we ensure consistent, high-quality brand execution at every client and broker touchpoint.

Our Approach to Creative Partnerships

We don’t just complete projects — we embed into your team. With BAI, our role has become a trusted extension of their internal marketing department, bringing consistency, clarity, and strategy to every touchpoint.

A business meeting in a conference room with a woman presenting a slideshow titled 'Business Alliance Marketing Research' to a seated group of four people. The screen displays the year 2023 and business branding.
Conference promotional materials for the 2025 Momentum South Nevada conference, including flyers, a brochure, and a digital presentation, featuring colorful graphics, a hot air balloon, and a photo of a speaker at the event.
Clipboard with a newsletter titled "Monthly Newsletter" held by a person on a wooden desk, with a laptop and a notebook nearby. The newsletter features a header with a photo of two men at a golf course, holding a sign that says "neighborly," and a headline about data showing optimism in business ownership.
Promotional collage for franchise training and network expansion. The left panel shows a person holding a smartphone displaying the FranLink app with office supplies around. The middle panel features a hand holding a phone with franchise training videos on the screen, with the logos of Business Alliance Incorporated. The right panel depicts two men shaking hands at an event, highlighting that U.S. franchises employ over 8 million people across various industries.
Collage of logos and branding designs for Franklin Business Alliance Incorporated with various color backgrounds, including brown, beige, blue, light blue, and black, featuring stylized interlinked lines and the text 'FRANLINK'.
A large audience attending a conference or seminar, with a person speaking on stage. The background features a large screen displaying a podcast network logo and a blurry image of a smiling man.
Left side shows a blurred logo and text for Business Alliance Incorporated, established in 1991, with a background of a busy outdoor setting. Right side features a stack of blue brochures or booklets with the Business Alliance logo and text on top.
A conference room with a large blue banner displaying the logo and name of Business Alliance Corporation, a plant, and tables with water bottles and chairs.
Natalie Alves, the founder of Nat Marie Design sitting on a beige couch in a cozy living room, wearing a beige dress with puffed sleeves and gold jewelry.

Like what you see?

Reach out and say hi! We’d love to work with you!